Reams have been written of late about the shifting of responsibility for marketing books from the publisher onto the author. I won’t add to them except to say that nothing nails the current state of affairs better than this piece from the New Yorker.
My favorite part:
I’ve attached a list of celebrities we think would be great to blurb your book, so find out their numbers and call them up. Be sure to do all this by Monday, because Sales Conference starts Tuesday. We come back Friday and then immediately on Saturday (!) all of editorial (Janet, plus probably Michelle, her assistant) and I go to the Frankfurt Book Fair for a week. During that time the office will be closed, although to help cover the costs of the Germany trip it will actually be sublet to the John Lindsay Elementary School P.T.A. as a rehearsal space for this year’s fund-raiser production of “The Music Man.” I’m told that this was one of the things that Jason didn’t understand and which contributed to his “condition.”